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US President Donald Trump criticised carmaker Jaguar and pop star Taylor Swift in a new post on his social media platform Truth Social, while praising actress Sydney Sweeney for her recent advertisement with American Eagle.
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In the post, President Trump said Sydney Sweeney, who is a registered Republican, has “the hottest ad out there” and that the American Eagle jeans she promoted are “flying off the shelves.” He encouraged people to support her by saying, “Go get ’em Sydney!”
Trump then criticised Jaguar for what he described as a “woke” advertisement, which he said had damaged the brand. He claimed the company is now in “absolute turmoil” and noted that the CEO had resigned. “Who wants to buy a Jaguar after looking that disgraceful ad?” he wrote.
He compared Jaguar’s situation to that of Bud Light, saying the beer brand was hurt financially after launching a campaign that he viewed as too progressive. “The market cap destruction has been unprecedented, with billions of dollars lost,” Trump said, according to AP.
The President also claimed he destroyed Swift’s popularity when he posted to Truth Social in May that the megastar was “no longer hot.”
“Or just look at Woke singer Taylor Swift. Ever since I alerted the world as to what she was by saying on TRUTH that I can’t stand her,” he wrote.
The post reflects President Trump’s ongoing criticism of brands and public figures he sees as aligning with liberal causes, AP noted.
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