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The Indian Music Industry (IMI) has urged the government to introduce rules ensuring transparency in generative artificial intelligence (AI) models, particularly to safeguard creators and copyright holders.
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Speaking at the All About Music conference, IMI Chairman Vikram Mehra urged the government to mandate disclosures whenever generative AI models ingest copyrighted materials during their machine learning processes. He emphasised that copyright holders and creators must be shielded from potential misuse as AI becomes increasingly prevalent in content creation.
Mehra outlined the industry’s robust growth, now valued at ₹3,500 crore, and projected that the sector could expand to ₹10,000 crore if platforms accelerate the transition toward subscription-based models, complemented by limited-feature ad-supported options. He also warned against large interactive platforms, especially short form video apps, exploiting legal loopholes like “safe harbour” protections to avoid accountability.
Mehra announced an upcoming digital marketplace designed to streamline licensing for on-ground public performances. This platform aims to simplify the process by offering users a single license from various suppliers, improving compliance and boosting ease of business.
© The Indian Express Pvt Ltd
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