Limelight Lab Grown Diamonds plans to double store network by 2026

Limelight Lab Grown Diamonds is planning to double its store network from 50 currently to 100 by 2026. The firm said it has onboarded actor Shilpa Shetty as an investor brand ambassador.  

The company has presence in over 45 cities with 50 stores. “We are not just participating in the lab-grown diamond category, we are building it,” said Pooja Sheth Madhavan, Founder and Managing Director, Limelight Lab Grown Diamonds.

“As a first mover, we carry the responsibility to lead the shift in how lab grown diamonds are perceived. With an aggressive roadmap to open 100 stores by 2026, we are scaling both reach and relevance,” she said.

“Our campaign ‘Let’s Get Real’ calls out traditional myths about luxury and offers a compelling promise of diamonds that shine boldly with a purpose,” she added. 

“What drew me to Limelight was the honesty of their story,” said Shilpa Shetty. “Lab-grown diamonds are a smart and a responsible choice,” she added.